Dabayeh Al Wasmi is livestock, slaughtered, butchery trader founded in 2009 and based in Al Ain. As a buyer's behavior adapts to the online business, the business intends to adopt new technologies to reach their audience with a unique branding for stronger exposure in the market.
Furthermore, the demand also focused on effective social media exposure penetrating the digital market.
Dabaeyh Al Wasmi went through a digital transformation in which it developed a brand identity along with a full e-commerce mobile application.
A fully responsive e-commerce mobile application was incorporated in the process to develop an easier and more accessible interface. Throughout the process, digital marketing and social media management protocols were taken into consideration in order to expose the brand to the market and derive traffic.